The Solos SmartTag links clubs with fans and sponsors. It’s the future of game day!

The Solos SmartTag is a garment label embedded with electronic digital connectivity. Our patented technology extends the functionality of the label, enabling interaction with smartphones and scanners. For sporting clubs, this interaction can facilitate ongoing, personalised and meaningful engagement with fans in real time.

We help clubs prepare to meet the changing needs and demands of sport fans, and maintain a competitive edge in the digitally connected age.

Today’s fans expect seamless digital experiences, with the quality of the digital offering influencing many of their decisions. In turn, this can increase the lifetime value of each supporter.

The SmartTag for clubs

The Solos SmartTag helps clubs prepare to meet the changing needs and demands of sport fans, and maintain a competitive edge in the digitally connected age.

Today’s fans expect seamless digital experiences, with the quality of the digital offering influencing many of their decisions. In turn, this can increase the lifetime value of each supporter.

For supporters the value proposition is a simple one. They tap-on and connect to the Solos SmartTag in anticipation of the experiences, discounts and offers they may receive. The more they connect, the more they will purchase or redeem. Plus, the whole process is gamified, so making more connections increases the number of rewards and benefits for that fan.

The engagement capabilities of the SmartTag help clubs to connect with and learn more about their hard-to-reach supporter segments. In other words, those who cannot, or do not attend games, but strongly identify as supporters of the club. Typically, this is the largest segment of the total fanbase of any club, and the most difficult to reach.

Importantly, the NFC (Near Field Communication) technology in the SmartTag serves as a unique identifier for every piece of merchandise it is attached to. Its ability to guarantee authenticity protects clubs from hard-to-spot counterfeits, with the obvious engagement benefits a powerful incentive for fans to purchase official products.

The SmartTag for fans

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    For supporters, the Solos SmartTag enriches the relationship between fans and clubs.
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    Instant discounts on refreshments and merchandise, exclusive content, rewards, opportunities to receive money-can’t-buy experiences or behind-the-scenes access, are all possible through the connection with the SmartTag.
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    The connected fans of today want to know their support is appreciated and acknowledged. By presenting rewards, opportunities or offers at key moments, matchdays become a more immersive, interactive and rewarding experience for all fans, at home or away games.
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    Even fans watching the game at home or in bars can still connect, receive offers and be acknowledged for their support – all in real time.

The SmartTag for sponsors

For sponsors, the Solos SmartTag can help to measure engagement with their product or service, delivering fan engagement data and insights on highly personalised, targeted activations and offers, increasing the value of any sponsorship.

When the fan experience goes to a new level, so does the data

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    Our data platform delivers analytics and insights on fan engagement experiences that are highly personalised, targeted and relevant to each fan, increasing the value of any sponsorship.
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    Sponsors can engage in real-time connectivity with supporters, even when the team is playing away. Plus, they can directly connect to fans who live in other parts of the world.
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    Sponsors can share key moments of game day with fans regardless of where they are.
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    Thanks to our software’s AI, Solos SmartTag apparel is smartwear that gets smarter, so targeting and personalisation improves over time, driven by the fan’s behaviours and preferences.
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    The technology delivers greater reach, tighter targeting and highly measurable ROI.
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    Solos SmartTag technology dramatically increases understanding of each fan’s behaviour, allowing clubs to both monetise and reward them for their loyalty and support. It’s the ultimate exchange of value.

Safe, contactless venue entry with Solos Smart Gates

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    Covid-19 has presented new challenges to all sporting organisations on how to guard the safety of supporters and restore their confidence to attend games.
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    The Solos SmartTag interacts with our proprietary Solos Smart Gates, providing expedited, contactless entry into any venue.
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    This means Solos Smartwear can become each member’s ticket to the game or season ticket authentication.
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    Contactless entry is another benefit to the supporter and adds further incentive to tap-on to their SmartTag before entering the stadium.

See what Greater Western Sydney AFL supporters think of the Solos SmartTag and Smart Gates.

See what Greater Western Sydney AFL supporters think of the Solos SmartTag and Smart Gates.

Solos SmartTags can streamline and simplify inventory management

By adding RFID (Radio Frequency Identification) technology to the SmartTag, retail or merchandise stores can be equipped with overhead scanners that read every item on the stock floor, streamlining accurate inventory management and reducing shrinkage.

Learn more about how the technology works

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