The Solos SmartTag links clubs with fans and sponsors. It’s the future of game day!
The Solos SmartTag is a garment label embedded with electronic digital connectivity. Our patented technology extends the functionality of the label, enabling interaction with smartphones and scanners. For sporting clubs, this interaction can facilitate ongoing, personalised and meaningful engagement with fans in real time.
We help clubs prepare to meet the changing needs and demands of sport fans, and maintain a competitive edge in the digitally connected age.
Today’s fans expect seamless digital experiences, with the quality of the digital offering influencing many of their decisions. In turn, this can increase the lifetime value of each supporter.
The SmartTag for clubs
The Solos SmartTag helps clubs prepare to meet the changing needs and demands of sport fans, and maintain a competitive edge in the digitally connected age.
Today’s fans expect seamless digital experiences, with the quality of the digital offering influencing many of their decisions. In turn, this can increase the lifetime value of each supporter.
For supporters the value proposition is a simple one. They tap-on and connect to the Solos SmartTag in anticipation of the experiences, discounts and offers they may receive. The more they connect, the more they will purchase or redeem. Plus, the whole process is gamified, so making more connections increases the number of rewards and benefits for that fan.

The engagement capabilities of the SmartTag help clubs to connect with and learn more about their hard-to-reach supporter segments. In other words, those who cannot, or do not attend games, but strongly identify as supporters of the club. Typically, this is the largest segment of the total fanbase of any club, and the most difficult to reach.
Importantly, the NFC (Near Field Communication) technology in the SmartTag serves as a unique identifier for every piece of merchandise it is attached to. Its ability to guarantee authenticity protects clubs from hard-to-spot counterfeits, with the obvious engagement benefits a powerful incentive for fans to purchase official products.
The SmartTag for fans

The SmartTag for sponsors
For sponsors, the Solos SmartTag can help to measure engagement with their product or service, delivering fan engagement data and insights on highly personalised, targeted activations and offers, increasing the value of any sponsorship.
When the fan experience goes to a new level, so does the data


Safe, contactless venue entry with Solos Smart Gates

See what Greater Western Sydney AFL supporters think of the Solos SmartTag and Smart Gates.
Solos SmartTags can streamline and simplify inventory management
By adding RFID (Radio Frequency Identification) technology to the SmartTag, retail or merchandise stores can be equipped with overhead scanners that read every item on the stock floor, streamlining accurate inventory management and reducing shrinkage.