How It Works
Connect. Engage. Reward.
The Solos SmartTag is a garment label embedded with electronic digital connectivity, transforming a previously static label into a multifunctional digital device.
We use Near Field Communication, or NFC (the technology used in contactless payment systems), to create a unique connection between the tag and a smartphone or scanner.
The design and shape of the SmartTag is customisable to requirements of each client.
Pairing the SmartTag with Solos app software creates a unique connection and user profile for each fan. Our software can be used as a turnkey solution – re-skinned and customised for the client – or integrated seamlessly into an existing app.
The connection created between the SmartTag and the software allows the client to send rewards and notifications directly to the supporter’s phone in real time.
Solos SmartTag operates on three simple principles –
Connect. Engage. Reward.
PURCHASE
The supporter purchases official merchandise, downloads or uses an existing club app, then registers.
CONNECT
The fan taps on using the Solos SmartTag and the app on their phone
ENGAGE
The fan receives notifications and content (voucher, link, discount code)
REWARD
The fan redeems each offer at a POS, ecommerce or competition platform
PURCHASE
The supporter purchases official merchandise, downloads or uses an existing club app, then registers.
CONNECT
The fan taps on using the Solos SmartTag and the app on their phone
ENGAGE
The fan receives notifications and content (voucher, link, discount code)
REWARD
The fan redeems each offer at a POS, ecommerce or competition platform
Solos SmartTag connectivity drives value to and from supporters, while delivering the engagement they crave.
- Selected official club merchandise is embedded with a Solos SmartTag containing our patented RFID and NFC technology.
- When fans tap on to the Solos SmartTag an immersive experience of anticipation and engagement begins, whether they are in the stadium, at home, at a supporter venue or on the other side of the world.
CONNECT – fans pair the SmartTag with the club app on their smartphone.
Elevated engagement means new value for fans and meaningful data for sponsors.
- Fans feel valued and special when their support is acknowledged in a way that is relevant and personalised.
- Solos SmartTag technology fits perfectly with the modern supporter’s digitally-driven lifestyle demands.
ENGAGE – we begin building a unique profile of
each fan to ensure each notification is personalised.
Real time engagement. It’s the future of game day.
- Send surprise and delight offers, such as free or discounted food and drinks, sponsor offers, behind the scenes access or interactive experiences – all in real time and only to fans who have purchased official merchandise.
- Exclusive VIP content – Loyalty rewards – Money-can’t-buy-experiences – Drive fans to pre and post-game venues or an ‘after party’ inside the stadium.
REWARD – Engaged, connected fans are likely to consume more content, spend more on merchandise and remain more loyal over time.
Snapshot of a typical game day fan journey.
