Using Solos SmartTag technology, clubs and their sponsors have a new platform to connect directly with fans and drive revenue.
- Real-time connectivity direct to each supporter anywhere in the world.
- Engage with hard-to-reach fan segments and increase lifetime value.
- Meaningful data and insights for partners.
- Anti-counterfeit technology that protects brands from hard-to-spot fakes.
- Streamlined stock control at merchandise store.
- Smart stadium connectivity, contactless entry and transactions.
The Solos SmartTag. How it works.
- Solos’ patented NFC and RFID technology is incorporated into the label of official merchandise items, transforming the apparel item into smartwear.
- Technology extends the functionality of the label, allowing it to interact with smartphones and scanners.
- Once paired with our mobile app, a unique user ID is created.
- The connection created allows the club to send reward notifications directly to the supporter’s phone.
- Rewards can be offers, discounts, surprise and delight experiences, behind-the-scenes access or exclusive content – all delivered in real time.
- The rewards and enriched experience incentivise fans to purchase official merchandise.
CONNECT
The fan taps on using the Solos SmartTag and the app on their phone
ENGAGE
The fan receives notifications and content (voucher, link, discount code)
REWARD
The fan redeems each offer at a POS, ecommerce or competition platform
Counterfeiting is on the rise and is now a $US1.8 trillion industry
- Already a $US1.8 trillion* industry, manufacture and distribution of counterfeit apparel is on the rise.
- Traditional sales channels such as street hawkers, have long been replaced by ecommerce platforms and social media.
- As well as lost revenue, poor quality merchandise threatens the integrity of the club’s brand.
- Governments are denied tax revenue (estimated at €500m** in the UK) and organised crime is very often the beneficiary of these illegal practices.
- Unethical labour practices – including nominal wages, child labour and poor workplace conditions – are often used to produce counterfeit merchandise items.
- Fans and sponsors expect clubs to operate beyond football by demonstrating social responsibility and awareness aligned with community values.
Source: * researchandmarkets.com ** premierleague.com